The Green Energy Game — ep. 1 — Elon Musk & the Business of Solar Energy
Following our mission of helping transform energy consumption into a greener and more sustainable model, today we begin a new series aimed to look closely both behind the scenes and on the frontstage of the green energy game. The ins and outs of the energy industry in the renewable sector presented through the lens of the people who run it. The practitioners.
About Elon Musk
PayPal, Tesla Inc., SpaceX, and Neuralink are all company names that come together under one CEO: Elon Musk. Tesla.com writes:
“Tesla also produces two energy storage products, the Powerwall home battery and the Powerpack industrial-scale battery. In 2016, Tesla became the world’s first vertically-integrated sustainable energy company with the acquisition of SolarCity, the leading provider of solar power systems in the United States, and in 2017 released Solar Roof — a beautiful and affordable energy generation product.
Elon is also the co-founder, CEO and lead designer of Space Exploration Technologies (SpaceX), where he oversees the development and manufacturing of advanced rockets and spacecraft for missions to and beyond Earth orbit, with the goal of creating a self-sustaining city on Mars. He is also CEO of Neuralink, which is developing ultra-high bandwidth brain-machine interfaces to connect the human brain to computers. Elon also founded and serves as CEO of The Boring Company, which combines fast, affordable tunneling technology with an all-electric public transportation system in order to alleviate soul-crushing urban congestion and enable high-speed long-distance travel.
Previously, Elon co-founded and sold PayPal, the world’s leading Internet payment system, and Zip2, one of the first internet maps and directions services, which helped bring major publishers like the New York Times and Hearst online.”
Creating the “Solar System” of Renewable Energy
Through his company, SolarCity, Musk aims to bring solar panel roofs into mainstream consumption, providing access to private energy sources and to the technology able to transform all of us into more aware consumers.
SolarCity markets, manufactures, and installs residential and commercial solar panels in the US. In 2016, the company merged with Tesla, Inc. and now offers energy storage services through Tesla, including a turnkey residential battery backup service that incorporates Tesla’s Powerwall.
The highest advantages that derive from these innovations and choices are achieving a more sustainable energy consumption model than the established fossil fuel one, thus appealing to the ever-increasing supply needs, meant to power our digital society.
As humans, the thing we cherish the most is having freedom. Thus being able to openly choose the energy source we decide to consume, the market can be progressively redirected towards renewable sources, helping to combat climate change and enhance our common future globally.
Why Solar Panels?
Easily controllable, with costs that can be predicted and having the possibility of storing unused energy, they are the main renewable energy choice and the one that is easier to go mainstream really fast. On August 18th, Musk relaunched its solar business with a panel-rental program, aimed to help customers save up to $500. a year on utility bills.
An article from November 2016 announced that Tesla had bought SolarCity:
“Tesla’s acquisition of SolarCity closed on Monday morning, according to an emailed Tesla statement. […] Musk showed off new solar products in late October to show his vision for the combined companies. The main product was a solar roof that looks like a normal roof, but contains solar cells. The solar roof comes with four separate shingle options to cater to different housing aesthetics.”
The entrepreneur’s predictions about the future of the power market embody Tesla’s mission to accelerate the world’s transition to sustainable energy through increasingly available and affordable electric vehicles and energy products. Given the increased demand for such products, the market needs to adjust, creating more options and tools for the end-consumer.
By “2022, Musk plans to build the world’s largest virtual power plant. This plan involves rolling out free solar panels and Tesla batteries to 50,000 homes in South Australia over four years”. He envisions society as being powered exclusively via green energy, both producers and consumers co-existing within a sustainable environment, collaborating to improve the planet.
The RED Platform & Green Energy Networks
Here at RESTART ENERGY, we partnered with SWAZM Blockchain in order to create RED PLATFORM (RED-P), a peer-to-peer system, aiming to evolve consumers into prosumers, both consumers and possible producers of energy in tomorrow’s society.
While aiming to compare with the established market leaders, at RESTART ENERGY we reinforce our presence by aiming to rise our own native community of prosumers to small and independent energy provider status, the overall company increasing in both authority and market reach. We empower individuals and thus encourage the process of growing stronger together with them, making use of cleaner, renewable and less expensive fuel for all of our projects.
Helping the Consumer Build a Better Climate Using Green Energy
With the development of a new standard of cryptographic green certificates using blockchain, our consumers will be rewarded for using more and more renewable energy. “The green certificates will store information about the source of energy, the producer, the consumer/user and the owner of the certificates.”
By owning these awards, people will be incentivized to use sustainable energy sources, increasing the demand, growing and transforming the market from a fossil-fueled, wasteful pattern, into a greener, cost-efficient and collaborative one. In the end, this entire transformation makes way for the evolution of society as a whole, energy once again being the engine that brings about better living conditions for all involved.
Through this series, we aime to look closely both behind the scenes and on the frontstage of the green energy game. The ins and outs of the energy industry in the renewable sector presented through the lens of the people who run it. The practitioners.
The next episode of this series launches on September 12th, featuring another trailblazing businessperson in the energy sector.
About Restart Energy
Restart Energy Democracy (RED) is a blockchain-powered platform, backed by Restart Energy — a European energy provider with 20 million USD in revenues. The company was built with a vision to democratize the energy sector and quash the dominance of legacy monopolies in the energy world. The company’s credentials include a customer base of 27,000 household and 3,000 corporate clients, expanding at more than 2,000 clients per month, and it’s impressive growth: 1700% from 2015 until today.
Restart Energy is developing the world’s first peer-to-peer, fully decentralized energy transfer platform allowing users to send and receive energy worldwide, based on its proprietary virtual balancing system, that uses A.I, Big Data, and IoT technologies. The RED ecosystem is comprised of the RED-Platform, RED-Franchise and RED-MWAT Tokens.
For more information, please visit our website, our Telegram, and read the Restart Energy whitepaper. Join our announcement channel for updates regarding Restart Energy Democracy.
